Loblaws $25 gift card registration now open, but there's a catch

January 8, 2018

Monday is the first opportunity for consumers to sign up to receive a $25 gift card from Loblaws related to the grocer's role in fixing the price of bread for more than a decade, but the agreement comes with some fine print.

Late last year, Loblaws announced it would give out the cards as an olive branch to customers who were angered by the grocer's admission that it had conspired to inflate the price of packaged bread between 2002 and 2015.

Customers were directed to a website, loblawcard.ca, which was, prior to Monday, short on details. However, the website is now updated with a sign-up form and much more details on the program.

For the first time, the retailer has included a full list of products that saw their prices hiked up. They are packaged bread products from:

  • Ben's Bread.
  • Bon Matin Bread.
  • Country Harvest Bread.
  • Dempster's Bread.
  • D'Italiano Bread.
  • Gadoua Bread.
  • McGavin's Bread.
  • No Name Bread.
  • Old Mill Bread.
  • POM Bread.
  • Weston Bread.
  • Wonder Bread.

Anyone who purchased any of those products at any Loblaws store — which includes brands like No Frills, Superstore, Provigo, Zehrs and many others — between 2002 and March of 2015 is entitled to participate, and no proof of purchase is required.

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